WATERTECH

Led a multifaceted rebranding initiative for WaterTech, a distinguished luxury water filtration company. Tasked with revitalizing their brand image and market positioning, I orchestrated the development of a comprehensive suite of print, digital, and media assets. I also provided creative direction in collaboration with Creatably on a national commercial campaign, ensuring the brand's voice and visual identity translated powerfully on screen. Simultaneously, I developed an immersive marketing training program tailored specifically for WaterTech’s dealers, equipping them with the knowledge and tools necessary to effectively promote and sell the company’s premium products. This project underscores my ability to deliver holistic solutions that not only elevate brand identity but also empower stakeholders for long-term success.