Fueled by black coffee and unlikely inspiration.

Highly creative and results-oriented Creative professional with over 10 years of experience providing leadership in Creative Director, Art & Marketing Director, and Digital Marketing Director roles. Blending data insights with bold creativity to deliver standout brand identities and advertising campaigns that drive results. Well-versed in leading cross-functional teams and collaborating with clients to deliver compelling concepts and results that resonate with target audiences and drive business growth.

Creative & Art Direction

  • Brand Identity Development

  • Visual Storytelling

  • Campaign Concepting

  • Moodboarding & Lookbooks

  • Photography & Video Direction

  • Editorial Design

  • Typography & Layout Design

Marketing & Strategy

  • Digital Marketing Strategy

  • Social Media Strategy & Content Planning

  • Integrated Campaign Development

  • Funnel Building & Lead Generation

  • Email Marketing & Automation

  • SEO & PPC Fundamentals

  • Market Positioning & Messaging

  • KPI Tracking & Performance Reporting

Design & Production

  • Web Design (WordPress, Shopify, Elementor)

  • UX/UI Design Principles

  • Packaging Design

  • Print & Digital Collateral

  • Merch & Promotional Product Design

  • Style Guides & Brand Kits

Project & Team Leadership

  • Cross-Functional Collaboration

  • Creative Team Management

  • Vendor & Agency Coordination

  • Marketing Calendar & Workflow Management

  • Budgeting & Resource Allocation

Technical Proficiency

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, After Effects)

  • Google Workspace (Docs, Sheets, Slides, Drive, Analytics)

  • Meta Business Suite & Google Ads Manager

  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

jessiecallahandesign@gmail.com
(817) 716-4761