HI, I’m Jessie.
Brand + Creative Director
GOOD BRANDS LOOK GOOD. GREAT BRANDS FEEL CONSISTENT EVERYWHERE.
I’m a creative leader with 13+ years of experience turning strategy into distinctive, cohesive brand experiences.
My work spans creative direction, art direction, brand management, visual systems, digital experiences, campaigns, photography, packaging, and performance creative. I lead the big-picture thinking while staying close enough to the work to protect the details that make a brand feel like itself.
I’m especially good at bringing clarity to growing brands: establishing the visual direction, creating systems teams can actually use, aligning internal and external partners, and making sure the idea survives all the way through execution.
CREATIVE DIRECTION
Set the visual direction and turn brand strategy into ideas that can live across campaigns, digital, photography, video, print, packaging, and experiences.
BRAND MANAGEMENT
Build and evolve brand systems, establish creative standards, maintain consistency across touchpoints, and protect the brand as teams, channels, and audiences grow.
ART DIRECTION
Lead concepts, design, photography, content, and production with a strong point of view and an obsessive eye for the details that shape how a brand feels.
DIGITAL + EXPERIENCE
Guide brand expression across websites and digital experiences, balancing visual storytelling, usability, customer behavior, and business objectives.
CREATIVE LEADERSHIP
Direct designers, developers, photographers, agencies, vendors, and cross-functional partners from initial brief through final execution.
PERFORMANCE CREATIVE
Bring brand thinking into paid and social creative, connecting strong ideas and visual execution with audience behavior, testing, conversion, and measurable results.