Bailey Pointe

I had the privilege of developing the brand identity for Bailey Pointe Senior Living, a senior living brand with five locations throughout Nebraska. This comprehensive rebranding effort encompassed various elements, including logo design, collateral design, website design, social media pages, print materials, digital materials, bus wraps, and signage. By carefully considering the brand's values and target audience, I successfully created a cohesive and impactful visual identity that resonated with both residents and the community. The new brand elements, from the logo to the signage, effectively conveyed the essence of Bailey Pointe Senior Living, contributing to its overall success and establishing a strong brand presence.